Gary Yamamoto is one of the premier fishing lure companies in the world. From weekend anglers to top tournament fishermen, they all have Yamamoto baits in their arsenal. They manufacture, distribute and sell soft plastic fishing lures including their popular products; Senko, Hula Grub, Flappin' Hog, Shad Shape Worm, Kut-Tail Worm, Yamamoto Craw, Yamamoto Lizard, Swim Senko, Hula Swimmer and Yamamoto Kreature.