Optimum Baits was established in 1996, with the purpose of providing the angler with an arsenal of the finest lures to maximize their time out on the water. They now offer over 15 different styles ranging from 2 inches to 16 inches in 50 different colors to make sure there is a lure for every fishing condition. Optimum Baits was the first company to release a swim bait where the jig head is internally built into the bait. Their team continues to develop new and exciting baits including Furbit the Frog, Poppin` Furbit, and their newest addition the Double Diamond Swimmer.

Optimum Baits Website