The Luhr-Jensen brand has been a staple of fishing in the Northwest and Great Lakes for over 80 years. Luhr-Jensen trout, kokanee, salmon, steelhead, bass and walleye fishing lures include decades of earned knowledge in every design. From trolling and casting spoons, to spinners and crankbaits, Luhr-Jensen fishing lures and accessories have defined angler success since 1932.