Nichols Lures has an extensive lineup of Spinnerbaits, Jigs, Injected Soft Plastics, Buzzbaits, and multitudes of terminal tackle. Whether you are looking for a custom spinnerbait that needs to be just right, or are heading out for the weekend and need to stock up, they can accommodate your every need. Founded in 1989 they still value their high-quality, hand-made, American products. Made in USA.