Tru-Turn Hooks® are designed to perform. The offset forces the point to turn towards the slightest touch to get the deepest possible hold. Extensive research by an independent group at Auburn University proved that Tru-Turn Hooks® were significantly superior (in Hookup ratios) over all hooks tested. In fact, Bass Masters Magazine found the research so thorough they published the results. A test by the U.S. Army resulted in their recommendation that Tru-Turn Hooks® be used in the Military Survival Fishing Kits. (Spec. # MIL-F-6218).